Our Story

Our Missions

Healthier Dogs

Why? Because we LOVE Dogs!

They are part of the family too!

We’re turning our unconditional love for dogs into uncomplicated care. And that starts with what you put in their bowl. We were fed up with highly-processed, burnt brown balls being marketed as “natural” and “healthy” — so we decided to reimagine pet food from the ground up and make it easy for paw-rents to feed their pooch good food.

Reduce Plastic Waste!

We love New Zealand – Our aim is to do our part as a company to keep it as plastic free as we can. Thats why our vacuum bags are fully home compostable – No plastic here!

Local to us? – We collect and recycle our WoolCool insulation and boxes so if we can use them again, we will!

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